This is my third year of writing about the Power of First Impressions, which is integral to my business. In the previous posts, I wrote about visual and online first impressions. Now we will look into the power of the “halo” effect. First impressions are very important, but substance is what truly counts.
Let me explain. The halo effect is a type of cognitive bias in which our overall impression of a person influences how we feel and think about his or her character. If you have a good first impression of someone who is attractive, you may have the natural tendency of rating that person’s character and personality more favorably than you would of someone who is less attractive. Here’s a great example. If you did not know who this person below was, what would your immediate first impression be?
I’m assuming most of you know who this person is, but if you per chance don’t, what would you initially think of him? I must believe that your first impression of Albert Einstein would be negative. Now his face is associated with genius, […]