The Power of Relationships – Rory Siefer
My name is Rory Siefer, and I own a uniquely specialized company called , a private book publishing company. We produce family biographies and corporate histories in the form of very high quality coffee table books. Each book takes over a year to produce. As you can imagine, our prospect world is quite limited. We need to connect with individuals who want to capture and preserve their priceless family history for generations to come and with companies that wish to capture the essence of the business, their people, and unique company culture.
Our biggest challenge is getting an audience with prospective clients. Those doors are hard to get through without help from well-connected people who have developed the relationships and credibility over time. That’s why we came to you, Linda. You have introduced me to some incredible people whom I could never have been able to meet with otherwise. The experience of working with you has truly been amazing! Our challenge now is finding other “Linda Elliotts” in cities across the country.
I have been sitting on the sidelines for a couple of years watching this thing called “social media” not knowing if I was going to jump on board or not. It was 20 years ago that I was saying the exact same thing about technology. It did not take me long to realize back then that if we didn’t jump on the wagon and embrace technology, we’d be left in the dust. And, for that reason, a North SA Chamber technology committee was born. Since that time, the continues to be at the forefront of educating people on technology and social media.