Power of Positioning
Positioning yourself and your company – EXTREMELY important to your success!! What sets you apart from your competitors? You may know who you are and what you do, but do your customers and clients? Are you communicating the right message about “YOU”?
An article in Bloomberg Business Week, states it aptly: “Positioning is the process of distinguishing yourself from competitors in specific ways in order to be the preferred provider for certain market segments. It’s the act of designing your company’s offer and image so it occupies a distinct and valued place in the targeted customer’s mind.”
I could go on forever about this topic because it’s what I do for clients! If I am going to work with a company, I must determine what is exclusively compelling about their business that would encourage people to do business with them rather than their competitors. I see a clear correlation between positioning and branding.
I will share some of my methods for helping clients to clarify their unique value proposition when positioning themselves. And what is a value proposition? It is the #1 reason that people would want to […]