PR

Home/Tag:PR
30 09, 2014

The Power of First Impressions

FirstImpressionsOctober is the month to focus on the power of first impressions. Last year, I stated that it takes three seconds to form a first impression. Now I read that a 2006 Princeton University study found that it takes a mere one-tenth of a second for us to make judgments about a person based on their facial appearance. That is hardly enough time to plaster a smile on your face! Pretty scary fact, isn’t it?

Though it is difficult to detect many aspects of a person’s personality, researchers found that attractiveness and trustworthiness are the qualities we judge most quickly. I’m certainly not surprised by physical appearance being considered, but trustworthiness as an easy detection is most interesting. With that said, it is clear that we must always be aware that people around us are forming opinions about us, whether or not they know us.

Now I digress into a new and somewhat misunderstood territory of creating first impressions through the power of digital presence. Unless you live in a remote area in some corner of the world with no means of communication, you are out there somewhere on the web. The reality […]

21 08, 2014

Praise for Bob Rivard’s Work Online

BobRivardIt’s come to the point that we must pick and choose which social media contributors we want to follow.  Let me pay accolades to one I’ve known for many years.  Bob Rivard was a print guy, having worked as a newspaper editor and news journalist for most of his life.  When he left the print world, he saw the writing on the wall, or in cyber space, and created The Rivard Report, an online hyper-local magazine serving San Antonio’s urban core.

What began as a blog in February, 2012, has morphed into an incredible online magazine that is one of the best I’ve ever seen.  It’s clean and so easy to navigate through.

 If you haven’t had the good fortune of meeting Bob Rivard and his creation, I’m proud to introduce you! To learn more about the Rivard Report, you can follow them on Twitter @rivardreport,  or visit http://www.therivardreport.com. I’m sure you will be as impressed with their work as I am, and if so, I encourage you to like them on Facebook and sign up for the Rivard Report’s Weekly Story Digest (they promise- no spam!) by entering your email address on the […]