The Power of Media
I started my social media quest one year ago because I knew it was where the world was headed. I continue to be fascinated and confounded by its shear force. Anonymity no longer exists. We are out there for the world to see. Pretty scary, isn’t it? Social media plays a major role in us being so accessible and exposed. We are often judged based on what people read about us online, so best to be cautious and discreet when sharing on social media.
As I expand my reach into the print world with my SA Woman column, it only intensifies my position in the social media genre because they all morph together, only to be melded into a unified message via technology. This IS the wave of the future.
Many have asked how my social media campaign has fared. Generally speaking, it has gone quite well and statistically, much higher than the average. I bare my soul and share with you some of my statistics which come from Constant Contact analytics. Since I consider my followers my friends and confidantes, I share my actual numbers with you.
| Date | Mailings | Opens | Bounces | Unsubscribes |