social media

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21 08, 2014

Praise for Bob Rivard’s Work Online

BobRivardIt’s come to the point that we must pick and choose which social media contributors we want to follow.  Let me pay accolades to one I’ve known for many years.  Bob Rivard was a print guy, having worked as a newspaper editor and news journalist for most of his life.  When he left the print world, he saw the writing on the wall, or in cyber space, and created The Rivard Report, an online hyper-local magazine serving San Antonio’s urban core.

What began as a blog in February, 2012, has morphed into an incredible online magazine that is one of the best I’ve ever seen.  It’s clean and so easy to navigate through.

 If you haven’t had the good fortune of meeting Bob Rivard and his creation, I’m proud to introduce you! To learn more about the Rivard Report, you can follow them on Twitter @rivardreport,  or visit http://www.therivardreport.com. I’m sure you will be as impressed with their work as I am, and if so, I encourage you to like them on Facebook and sign up for the Rivard Report’s Weekly Story Digest (they promise- no spam!) by entering your email address on the […]

1 08, 2014

The Power of Media

SocialMediaI started my social media quest one year ago because I knew it was where the world was headed. I continue to be fascinated and confounded by its shear force. Anonymity no longer exists. We are out there for the world to see. Pretty scary, isn’t it? Social media plays a major role in us being so accessible and exposed. We are often judged based on what people read about us online, so best to be cautious and discreet when sharing on social media.

As I expand my reach into the print world with my SA Woman column, it only intensifies my position in the social media genre because they all morph together, only to be melded into a unified message via technology. This IS the wave of the future.

Many have asked how my social media campaign has fared. Generally speaking, it has gone quite well and statistically, much higher than the average. I bare my soul and share with you some of my statistics which come from Constant Contact analytics. Since I consider my followers my friends and confidantes, I share my actual numbers with you.

Date Mailings Opens Bounces Unsubscribes
24 08, 2013

Power of Social Media – Awkward Flight

This cracks me up.  How many times have we felt imposed upon in a crowded airplane?  Through the power of social media, this YouTube video went viral, and the gentleman was flown to NYC to be interviewed on “Good Morning America”.  I do hope the woman has a good sense of humor!

1 08, 2013

The Power of Social Media

power_of_social-media-shadowI have been sitting on the sidelines for a couple of years watching this thing called “social media” not knowing if I was going to jump on board or not.  It was 20 years ago that I was saying the exact same thing about technology.  It did not take me long to realize back then that if we didn’t jump on the wagon and embrace technology, we’d be left in the dust.  And, for that reason, a North SA Chamber technology committee was born.  Since that time, the continues to be at the forefront of educating people on technology and social media.

I now believe the same about social media.  It is here to stay, and there’s no getting around it.  Like it or not, we do have to embrace this universal phenomenon that is completely changing both the professional and personal landscapes of this world we occupy!

I first began to realize the power of social media while at a luncheon featuring three panelists discussing the topic.  Katie Harvey of was one of the panelists.  Her firm had done the river expansion campaign.  If you recall, one could hardly turn on […]